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Appointment Setting Scripts For the Insurance Professional

Tuesday, July 29, 2014

Whether you are selling home, life, auto or even health insurance getting an appointment often means the difference between getting "I'll think about it" and "let's get this going now". Those who don't know how to set appointments quickly get out of the business because they just can't the policies.

Setting appointments in the insurance industry is different than other businesses. With complex jargon, confusing fees, and multiple payment options prospects are often skeptical. They think you are just trying to add on additional coverage to get a "bigger commission". They don't seem to understand that you are trying to protect them. If you could just sit down with them 1 on 1 you could help them to see the benefits in that extra coverage.

In insurance the more appointments you set the more policies you will be closing daily. In fact if you dedicated two and a half hours a day on the phone to just booking appointments you would have a 7 figure business in insurance. Most agents are so busy running around town or dealing with claims that they barely dedicate an hour a day to new business. When you consider the rewards of time spent booking appointments for your insurance business it is a virtual "no brainer" to master the art of appointment setting scripts.

To set more appointments for your insurance business I invite you to consider the following tips:

  1. Give them a reason to meet with you - Most agents pitch in their sales scripts that they can save the prospect money or they can do a "free review" of existing policies. Prospects know these tricks and they won't be listening when you make those types of statements. Instead of telling them why they should meet with you consider piquing their interest. For example you could ask them "Would it be worth 17 minutes of your time to save 17% or more on all of your insurance policies?"
  2. Give them options - People don't like to be told what to do. When you want more appointments give your prospects the option of choosing what time they will meet with you. By simply providing them two options you can easily double your appointment count weekly. Consider giving them different day and time options for maximum success.

As you are calling and using appointment setting scripts for your insurance business I invite you to consider giving your prospects options and piquing their interest in a manner that compels them to want to meet with you!

Dive in today to a free, power packed, sales script course that will have you doubling your appointments. Discover 67 interest piquing questions that selling in my free sales course - www.QuestionsThatSell.com

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